A brand strategist and creative lead in Charlotte
About
Michelle is a seasoned creative leader and branding expert with over a decade of experience in graphic design, digital marketing, and brand strategy. As the Brand Strategy & Creative Director at Discovery Education, Michelle successfully developed and executed comprehensive brand identity systems, leading cross-departmental initiatives to enhance corporate branding and messaging. Her work includes high-profile marketing campaigns for top-tier partners like Sesame Workshop, the NBA, and NASA.
With a proven track record of transforming ideas into action, Michelle has directed multidisciplinary teams, overseeing hundreds of projects annually and boosting marketing effectiveness through innovative solutions. Under her leadership, she optimized team workflows, reducing project turnaround times while ensuring quality and creativity remained at the forefront.
Michelle’s expertise spans team leadership, creative direction, and user-centered design to create cohesive and compelling experiences. Her work is anchored in data-driven insights, consistently outperforming industry benchmarks in user engagement and campaign ROI.
Holding a BFA in Graphic Design and a Minor in Art History from West Chester University, where she graduated summa cum laude, Michelle brings a blend of artistry and precision to every project. Her creative passion, coupled with a knack for strategic thinking, positions her as a force behind brands that not only resonate but inspire.
Outside of work, Michelle is a dedicated mother of two and a loving wife, married to her best friend. Originally from Pennsylvania, she now resides in Charlotte, NC. Michelle enjoys spending quality time with her family, exploring the local area, and indulging in creative DIY projects. She values making meaningful memories and cherishes the joys of family life.
Skillset
Brand Strategy & Creative Direction
Expertise in developing cohesive visual identity systems, brand messaging, and global campaigns for top-tier organizations.
Team Leadership & Project Management
Proven ability to lead and motivate multidisciplinary teams, manage high-volume workloads, and optimize workflows for efficiency.
Creative Problem-Solving
Adept at using data-driven insights to enhance user engagement, improve campaign ROI, and resolve operational challenges.
Collaboration & Communication
Skilled at working cross-functionally with internal and external stakeholders to align strategies and achieve business goals.
Graphic & Digital Design
Advanced skills in Adobe Creative Suite, UX/UI design, and creating assets for web, print, and social & paid media.
Web Development & Interactive Design
Strong command of HTML, CSS, and jQuery, focusing on user-centric design and responsive solutions.
Companies I’ve Worked With
I would love to hear from you!
If you have questions please feel free to contact me
Portfolio available upon request