Hi, I’m Michelle Burleigh
I’m a passionate creative leader with over a decade of experience in creative and marketing, leading cross-functional teams in brand strategy, digital marketing, and creative direction. I specialize in turning ideas into high-impact campaigns and visual identities that drive engagement and growth.
About
Throughout my career, I’ve had the privilege of leading cross-functional teams and spearheading high-profile marketing campaigns for brands like Sesame Workshop, the NBA, and NASA. Whether developing a comprehensive brand identity or refining corporate messaging, I focus on blending strategy with creativity to create experiences that truly resonate. I love the challenge of optimizing workflows, streamlining processes, and ensuring that every project (big or small) delivers impact without sacrificing innovation.
My background in user-centered design, team leadership, and creative direction allows me to approach branding from both an artistic and strategic perspective. I lean on data-driven insights to shape campaigns that don’t just look great but also outperform industry benchmarks in engagement and ROI.
I hold a BFA in Graphic Design with a Minor in Art History from West Chester University, where I graduated summa cum laude. That foundation in design and storytelling continues to fuel my passion for building brands that inspire and connect.
Beyond work, my world revolves around my family. I’m a proud mom of two and married to my best friend. Originally from Pennsylvania, I now call Charlotte, NC, home. I love exploring new places with my family, diving into creative DIY projects, and making memories that last a lifetime.
Let’s create something amazing together!
Skillset
Brand Strategy & Creative Direction
Expertise in developing cohesive visual identity systems, brand messaging, and global campaigns.
Team Leadership & Project Management
Proven ability to lead and motivate multidisciplinary teams, manage high-volume workloads, and optimize workflows for efficiency.
Creative Problem-Solving
Adept at using data-driven insights to enhance user engagement, improve campaign ROI, and resolve operational challenges.
Collaboration & Communication
Skilled at working cross-functionally with internal and external stakeholders to align strategies and achieve business goals.
Graphic & Digital Design
Advanced skills in Adobe Creative Suite, UX/UI design, and creating assets for print and digital mediums.
Web Development, Strategy, & Design
Expert in HTML and CSS, focusing on user-centric design and responsive solutions that convert.
Accomplishments
- Led the rebranding of Discovery Education, including messaging and creative direction.
- Directed Discovery Education’s most impactful brand campaign to date.
- Developed and executed successful marketing campaigns for top-tier Discovery Education partners.
- Implemented agile web sprint cycles to optimize the Discovery Education website.
- Spearheaded the integration of Asana across the Discovery Education Marketing team, streamlining intake forms and processes.
- Led multiple website redesigns for Discovery Education, enhancing user experience and engagement.
- Redesigned the full NextGen Healthcare website, improving functionality and brand alignment.
- Designed a value-based medicine assessment application for NextGen Healthcare.
- Completed a full website redesign for West Chester University of Pennsylvania.
Companies I’ve Worked With
I would love to hear from you!
If you have questions please feel free to contact me
Portfolio available upon request